In federal trial, Michael Kors says it's harder to sell handbags in TikTok and Taylor Swift era
Sometimes you’ll be the hottest thing on the block,” he said. “Sometimes you’ll be lukewarm. Sometimes you’ll be cold.” ...
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Michael Kors says TikTok and influencers are making it harder to sell bags
Michael Kors is struggling to maintain its status while adapting to the new age of influencers and social-media marketing.
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Michael Kors says Taylor Swift and TikTok make selling handbags harder
Fashion designer Michael Kors (CPRI) cited TikTok trends and Taylor Swift’s embrace of independent brands as proof that the luxury handbag market is competitive in a Manhattan courtroom on Monday.