It makes absolutely no logical sense to buy the black Ultra 2 — especially if you already have one. Yet, not every purchase has to be made with your brain. Sometimes, and only if it causes no harm, you can buy something simply because it’s fun.

SAVE $50: The new black titanium Apple Watch Ultra 2 (GPS + cellular) is on sale for paid members of the My Best Buy program starting at $749 (typically $799). Meanwhile, non-members can get it for $779.99 at Amazon. It's set for release on Sept. 20.

The Apple Watch Ultra 2 is highly capable smartwatch when it comes to communication, productivity, activity, and safety. Some of the biggest selling points for me is that the battery life can last about two full days, the 3,000-nit display is a breeze to see in sunny conditions, and the 86-decibel safety siren offers major peace of mind.

Apple has refreshed the Apple Watch Ultra 2 with a new “satin black” color option and sleep apnea detection feature, the company announced at its September event today. It’s the first time Apple has offered the Watch Ultra in more than one color since it launched two years ago.

PRE-ORDER NOW: Apple announced a black version of the Apple Watch Ultra 2 at its Glowtime event on Sept. 9. It officially comes out on Sept. 20, but you can pre-order it now for $799. No, Apple isn't discontinuing the Apple Watch Ultra — but it's not giving us the Apple Watch Ultra 3 yet, either.

The new Apple Watch Series 10 is out. It has a subtly new design and cool new features. Should you choose this or the gorgeous new black Apple Watch Ultra 2? Read on.

The sleek black Apple Watch Ultra 2 that's new for 2024 is $50 off with My Best Buy Plus. It's the first material discount found on the black Apple Watch Ultra 2, that was recently unveiled during Apple's Glowtime event.

Do you have a My Best Buy paid subscription? You can save $50 on the brand new Apple Watch Ultra 2 in Black. Learn more here!

There’s no Apple Watch Ultra 3 yet, but Apple is upgrading its most premium Watch nonetheless. Here are the new Ultra 2 features.

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Whether you're just starting out with the new Series 10 or Ultra 2, or have owned an Apple Watch for years, our quick tips will help you make the most of the Apple's smartwatch.